You have the opportunity to stop guessing with your marketing and start getting real, measurable results.

What most people don’t realize is that the purpose of a website has changed dramatically over the last 5 years. For a long time, a website was just a sign that you were a legitimate business. It was nothing more than a digital brochure with your address and phone number. That is not the case anymore and if you are still in that mindset it could be costing you hundreds of thousands of dollars.

What is the purpose of a website?

Your website is the hub of your company’s marketing. Social media, newsletters, pay per click ads, and everything else you use to promote your business are spokes of the marketing wheel and your website is the hub. Everything should point back to your website. Your website is the only place you own the traffic and visitors. There is nowhere else you have complete control. In every other channel, you are only renting or borrowing their traffic.

What does a bad website design cost your business?

Here is how it works for most people. We know we need a new website so we go down the street to the local website guy or marketing agency and ask them to build us a site. They ask us a few questions and a couple of weeks later come back with a beautiful design. We love it and pretty soon we have this beautiful new website… and nothing happens.

It doesn’t help our business grow. We assume that’s just how the web works. But that’s wrong.

The reason your new website isn’t working is because of the words on your website. Your designer is trained in how to make something beautiful. They aren’t trained in the words to use on your website.

Here is a very important principle to remember: People only buy products and services after they have read the words that make them want to buy those products and services.

So what is a bad website design costing your business?

• It costs thousands of dollars to create the design and develop the website to begin with.
• Hundreds of thousands of dollars in lost revenue.
• Lost opportunities.

How I Can Help Solve Your Marketing Problem

I’ve got an answer that works. Here’s the story:

For nearly 15 years I have been working with businesses of all sizes and I have heard the same thing over and over again, “my last web designer didn’t really know what he was doing.” These businesses got a nice looking website but it was not a tool for growing their business.

In almost every case, when you meet with a web design firm they are going to ask you about what you want the site to look like and what pages you want on your website. I don’t do that.

I start by getting to know your business and who your customers are. That way we can work to craft the words that are going to inspire your ideal clients to engage with your brand. Only after we have the right words do we start talking about design. This is the proper order of operations. Design always follows copywriting and if someone tries to tell you different… run!

Through the process of working together, we will develop exactly what pages you need on your website. You don’t have to decide that ahead of time. To do it any other way would be like wrapping your Christmas presents before you even bought them. It just doesn’t work.

Finally, It’s Your Turn

Choosing a “web designer” doesn’t have to be a gamble. You will have peace of mind when leads are coming in, your message is clear, and your business is growing. You will know you have made the best decision for your business.

It’s Decision Time

You have a choice to make: Do what you’ve been doing (or worse, do nothing at all). You know where that will lead. Is that really where you want to go? Take a new action and get a new result. Finally, get results from your marketing dollars.

Which do you really want for yourself? Here’s what to do now.. click the orange button.